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How To Write A Killer Sales Copy

Reading Time: 5 minutes

Do you want to know how to write a killer sales copy? There are different ways to advertise online, they include, Facebook ads, Instagram, Linkedin, Email Marketing and so on.

For the above-listed platform to be successful, it must follow with a sales copy. That is where you come in and I will show you in this article simple but effective ways to do this.

make the customer the hero in your copy

The biggest mistake most budding and even established copywriters make when crafting a copy is making it all about them. Understand that you are not writing for yourself, so make the customers the hero in the copy you are crafting.

The attention span a reader or a customer can give is 30 seconds, and when they see that you are making yourself the focus of the copy.

That immediately turn them off suffice to say that your copy has failed. Make it a priority of making the customer the hero by explaining their problems and what solutions your copy is bringing to ease their pain and worries.

Avoid big grammars and industry jargons

The biggest blow to your copy is the temptation to impress your audience with an excessive show of vocabulary. People are facing real-life challenges every day and they do not want you to add to them.

Using big words kill your copy immediately, avoid using them. Instead, use the basic English anyone can relate with. Be wary of using industry jargon i.e industry terms that are hard to comprehend.

Build your credibility

Credibility is a boost to you as a marketer and it helps you create killer sales copy. It includes getting reviews from already converted or clients. But this requires research, getting reviews and testimonials that can put you at the edge into getting the money out of the customers pocket.

Most businesses and marketers think the only thing involve in business is selling, but the best part of it comes from reviews and testimonials. It is clear that most people were tempted to watch the popular film “Black Panther” when it came out because they heard from friends or at least read the reviews online. That is what review and testimonials can do for you.

4- List All Objections

What are the possible objections your prospective customers, buyers or readers might raise? Write them down and make them into Frequently Asked Questions(FAQ).

A good example of an objection is this :

How do I know if this works?

What if it doesn’t work?


Our products come with a 30-day guarantee, if you try it and it doesn’t work, you get your money back within 30-days. However, you can click on the link below to see what over a thousand customers are saying about our product.

By doing that you have killed any objections that will hinder your prospective customers from patronising you.

Make a Call-To-Action

This is the last window for you to win the minds of your prospective buyers and I am sure you want to take advantage of that. Request a call to action (CAT) from them, but not just a call-to-action. Add with it a benefit they get.


Click on this link and get a one-week free trial. That is an example of a winning Call-To-Action.

Once you master all the steps listed in this articles, customers will beg you to take their money. Then you can rejoice because you just wrote a killer sales copy.

Essential skills needed in copywriting

To be frank with you, the path Nigeria is treading requires you to have multiple skills and be good at it. If not you will suffer even with your qualifications. To survive in this industry and deliver a killer sales copy to your prospects, you will need to become a “Triple Threat.”

What do I mean by that?

triple threat copywriter comes with different types of skills aside from copywriting. It can get confusing, but it has been simplified below.

We have ;

-Single Threat Copywriter

-Double Threat Copywriter

-Triple Threat Copywriter

If you have been following the series, particularly on “Content Writing,” where some of the skills you must have to excel in that industry were mentioned. Some of those rules and skills also apply here. Check here for the listed skills.

Single Threat Copywriter

single threat copywriter only reads books on copywriting and writes for clients while getting paid in return for the services rendered. He knows his onions when it comes to creating a killer sales copy.

A Double Threat Copywriter

Double threat copywriter is one who also reads books on copywriting and have mastered the art of crafting a killer sales copy that gets the attention of prospective customers. those in this category have experience in a marketing agency before becoming a freelancer.

Triple Threat Copywriter

Triple is an all-rounder who has read every damn book on copywriting. Those in this category have degrees backed up with sound working experience in a marketing agency. The interesting part is that triple threat copywriter can create and edit videos.

Creating a killer sales copy is no longer an issue here because a triple killer copywriter has a working knowledge of photoshop and can interpret words using images.

Copywriting is more than just creating texts, if you cannot interpret those copies into images or videos. Then the only Job you will be getting is only text. Which won’t translate well and will make your pocket grumble.

In conclusion, the skills needed to thrive in the copywriting industry and to establish yourself as a triple threat are ;

* Creative Skills

* Graphic Design

*Video Making and Editing

*Digital Marketing



*Idea Generation

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Adetayo Omotoyosi Adeolu is a content specialist, writer, journalist, and philosopher. Adetayo Omotoyosi Adeolu helps individuals and brands become visible using content and visual promotion. AOA helps individuals and brands become visible using content and visual promotion. This process involves creating sellable content that pushes your brand to the world. It also includes social media management and digital promotion. He is currently a Post-Graduate student at the Nigerian Institute of Journalism where he is studying Print-Journalism in Lagos.

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