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Why You Should Position Yourself As A Media Company

Reading Time: 4 minutes

The advance in technology has given the opportunity to an individual(s) to portion themselves as a media company.

In this article, I will point out some hidden secrets that you are hitherto oblivious of.

Gone are the days when the word “company” scares the sh*t out of you.

But that has changed now, you represent a company knowingly or unknowingly.

The fact is this, the quicker you project yourself as a media company, the faster
you become successful.

How you communicate to the world
Communication is a vital part of human activities.

There are three major ways in which you can communicate your message to the world.

They are; written word, audio and video.

Knowing the one you are good at will ensure an all-around success for you as a media company.

My friend you don’t have to join the follies or the “follow follow” the word Nigerians use to describe someone who is not settled.

Now below I will try to give a detailed explanation that will take all your dears away on these three ways of how you can communicate to your audience as a media company.

Written word: This can be done by ensuring you create consistent blog content on your website.

Consider yourself a business owner for a second, imagine the kind of sales that are bypassing you due to lack of content.

When you don’t give a damn about website content, you are setting yourself up for failure by underestimating the usefulness of such content.

Website content helps elevate your ranking on Google.

Doing this also helps cement your position as an authority in your field for dishing out valuable information to our audience.

A good media company knows it existed not just for itself but for its audience.

You cannot be selfish and call yourself a media company at the same time.

What are you willing to give your audience(customers) to make them listen to you?

Remember you have a lot of selfless competitors who have taken the burden off the shoulders of their audience.

Do you have a strategy to displace them or better still convince your customers through your media company?

What solutions are you bringing to the table? Can you meet the needs of your audience by listening to their pain points?

Remember you are a media company as described in this article.
However, creating a consistent blog post on your website requires commitment.

A blog needs to be updated regularly to keep your readers, audience or customers abreast of the latest in your company.

One thing some of the best high ranking sites have been able to get right is creating rich, engaging, educative content.

You won’t find any serious company joke with that.

As a matter of fact, companies that have recognised the importance of communication budgets a huge amount for this sole purpose.

Video communication: It is still a debate of video content are fast overshadowing written ones.

But some experts believe more people are tilting towards video content than written ones.

The assumed belief is that a simple 10-seconds explainer video can feed the curiosity of a cold audience than a long blog post.

Have you watched YouTube recently?
Media companies that have done their findings dare not joke with video content.

The best advice I can give you is that you employ a creative team that has writer, voice-over artists, presenters, video editors, audio engineers.

When you do this, you are making your media company a force to reckon with in the market.
This will leave your audience with no choice but to listen to you.

Lastly, Audio communication: Podcast is also gaining relevance among customers, audience or whatever term you choose to describe them.

It is important that I state here that you don’t have to be the one behind the microphone.

In the video content explanation, I recalled that I mentioned the importance of employing a creative team.
A creative member that was missing from that list is a transcriber.

This is the person that transcribes the blog post you have written as a script that can either be adapted into video or audio content with the help of an audio engineer.

It is my hope that you take the lessons in this article and start projecting yourself as a media company.

The most important part of knowing how to communicate your message to your listeners, audience or customers.

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Adetayo Omotoyosi Adeolu is a content specialist, writer, journalist, and philosopher. Adetayo Omotoyosi Adeolu helps individuals and brands become visible using content and visual promotion. AOA helps individuals and brands become visible using content and visual promotion. This process involves creating sellable content that pushes your brand to the world. It also includes social media management and digital promotion. He is currently a Post-Graduate student at the Nigerian Institute of Journalism where he is studying Print-Journalism in Lagos.

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